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    領導力

    成功的關鍵在于持續改進

    William Craig 2019年07月02日

    世界上并不存在放之四海而皆準的商業模式。只要努力進行持續改進,任何公司都有機會收獲成功。

    領導力內部網絡是一個在線社區,最有思想、最具影響力的商界人士將在此回答關于職業與領導力的問題。今天我們的問題是:保持公司成功的最佳途徑是什么?以下為WebpageFX公司的創始人及總裁威廉·格雷格的回答。

    世界上不存在適用于所有公司的商業模式。但任何公司都有機會成功——只要它們能夠采納這種集體思維:努力進行持續改進。如果一家公司持續尋求自我改進,成功就是水到渠成的事情。你的團隊會變得效率更高,客戶會得到更好的成果,你的流程會變得更有效率。這些變化可能會從小處開始,并且要花幾周、幾個月甚至幾年的時間才可以初見成效,但我敢保證,未來你一定會感謝自己最初的決定。

    商業世界的圖景一直在變化。在許多不同行業,新的成功指標正在變得越來越重要。許多公司遇到的一項巨大挑戰在于,他們認為這些指標與傳統商業模式沒有任何關系。例如,可口可樂公司在2014年發布的一項研究顯示,許多首席執行官相信,盈利能力和股東價值未來依舊是最重要的成功指標。但未來的領導者(尤其是被稱為千禧一代的80后和90后)卻認為,作為預測公司成功的指標,環境和社會影響、未來人才的培養,以及創新能力,將變得越來越重要。

    在你的公司努力進行持續完善的過程中,這些未來的成功指標也會隨之發展。如果你的日常任務包括解決團隊效率低下的問題,未來你便會學會如何促進創新,如何解決人才招聘與培養等問題。簡而言之,你要學會一家公司如何主動進化。如果你認為公司目前缺乏自我完善的動力,你可以從下面幾個方面入手,將這種思維融入到公司文化當中:

    你是否已經將工作做到最好?

    你的公司應該做些什么來創建更好的產品,或改善服務質量?如何讓你的客戶變得比現在更滿意?或許,目前你并沒有進行這些改變的時間、資源或人力,但只要你能夠持續跟蹤這些改善措施,只要有機會便付諸實施,你肯定可以看到成功的曙光。即便是提高員工效率和積極性,也能夠影響公司財務上的成功,所以為什么不在力所能及的范圍內做出一些改變呢?

    不要忽視“小事情”

    許多公司傾向于匆匆處理低優先度的項目,根本不去考慮如何完善這些項目。你應該問自己,即便是最普通的工作,是否也可以進一步優化。這一點非常重要。隨著時間的推移,這些看起來并不重要的改進,將對公司總體運營產生積極的影響。尋找改進措施的過程,可以促使團隊持續提高效率和質量,最終提高客戶的滿意度。

    研究自己的成功

    從失敗中學習固然重要,但總結成功經驗同樣重要。當你的公司取得了一次巨大成功時,你是否從中學到了什么?你有沒有將那次成功的某些策略,應用到日常流程當中?取得一次巨大的成功當然是好事——比如獲得一份大訂單或一位滿意的客戶——但一次大的成功并不能夠帶來持續的成功。在養成持續改進的思維之后,你需要研究哪些方面對公司有好處,并盡可能地將其融入到日常流程當中。(財富中文網)

    譯者:劉進龍/汪皓

    審校:任文科

    The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: What’s the best way to keep your company successful? is written by William Craig, founder and president of WebpageFX.

    There’s no surefire business model that will makeevery company successful. However, any company canachieve success if it adopts this collective mindset: strive for continual improvement. When your company is continuously seeking ways to improve, it naturally changes for the better. Your teams become more productive, your clients receive better end results,and your processes operate efficiently. These changes may start out small and take weeks, months, or sometimes years to come to fruition, but I can promise you will thank yourself later.

    The landscape of the business world is changing. Across many different industries, new success indicators are becoming increasingly important. The big challenge for many businesses comes in considering that these indicators have very little to do with traditional business models. For example,according to a 2014 study by Coca-Cola, many CEOs believe profitability and shareholder value will remain as indicators of success in the future. However, future leaders (specifically those coming out of the millennial generation) believe that indicators such as environmental and societal impact, development of future talent, and innovation will be more important predictors of company success.

    When your company strives for continual improvement, many of these future success indicators develop out of necessity. When your everyday includes addressing inefficiencies among your teams, you end up learning how to be more innovative and how to address talent acquisition and development in the future. In short, you learn how to proactively evolve as a company. If you think your company is lacking in its current drive for improvement, here are a few ways you can begin to incorporate this mindset into your culture:

    Are you doing your best work?

    What could your company do to create better products or improve the quality of its services? What would make your clients happier than they are right now?You may not have the time, resources, or personnel to make these changes right now, but if you keep track of these improvements and implement them when you have an opportunity, you’re sure to see success. Even finding ways to improve employee efficiency and engagement impacts your company’s financial success, so why not improve all that you can?

    Don’t ignore the ‘little things’

    For many companies, it’s tempting to rush through low-priority projects without considering how they could be improved. But is important to ask if even your most ordinary work could be streamlined or enhanced in some way. Over time, these seemingly unimportant improvements can have a positive impact in how your company operates as a whole. The search for improvement keeps teams improving their efficiency and quality, ultimately leading to happy clients.

    Study your successes

    It’s important to learn from failures, but its equally important to take note of your wins. When your company has a major success, do you study it? Do you take strategies from that success and implement them into your everyday processes? While it’s nice to experience a big success — be it a sale or a happy client— one big win does not drive continued success. With a mindset of continual improvement comes the need to study what’s working well for your business and integrate it into as as many processes as you can.

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